2018 • Sony

Hotel

Transyl-

vania 3

• Social Campaign & UI / UX Design

Don’t miss the Boat!

The goal of this project was to create a fun and family friendly social campaign for the third installment of the Hotel Transylvania franchise. This Included a website redesign, banners and custom art that would live on different digital platforms. The film brings back your favorite monster family as they board a luxury cruise ship so Dracula can take a summer vacation from the hotel. It’s smooth sailing for the pack until their vacation turns into a nightmare when Mavis realizes Drac has fallen for the mysterious captain of the ship, who hides a dangerous secret that could destroy them all.

As the art director and designer for this project, my job was to create custom pieces of art for their social accounts as well as lead and guide other designers to create a cohesive campaign.

• PARTNERSHIPS

The movie paired up with Amazon Prime to sell the film and many advertisements we created featured the partnership by allowing an early in-theater showing. There was also a cool new feature on the Amazon Echo product. Now customers would be able to alter Amazon Echo’s voice to be changed into one of the characters of the film, like Drac or Mavis. Amazon allowed us to create a custom landing page for this that discussed the product but also tied into the new film.

“A summer treat

 worth savoring, and a

 reminder that if we can

 see past our differences

 we’ll find we’re not that

 different after all.”

   – IndieWire

• BANNERS & TAKEOVERS

The largest digital drive for the film sales were from banners and takeovers. Using the amazing artwork for the film, we created custom pieces by manipulating the art to fit on each particular takeover. These advertisements ran on sites like Fandango, apps like Spotify and social media platforms like Instagram Stories.

“Colorful, funny,

 and engaging enough

 for both kids and

 adults to find much

 to enjoy.”

    – Screen Zealots

• WEB DESIGN

Designing the website allowed me to push my creativity. I wanted the design to be a gorgeous, simple site that would allow even children to swipe and scroll through the characters of the film, see photos, watch trailers and play games. I focused on large and playful typography with a very easy and simple interface. Many of the buttons and UI elements on the site are large so that they can attract the attention of children but also thin so that they appear to still look elegant.

• CONCLUSION

Visually, this was a very intriguing campaign to work on. The animation for the film is incredible. It is always enjoyable to see advertisements for projects I have had the opportunity of working on and this was no different. The most gratifying part of this project was being able to have the ability to manipulate the design and characters to create new, beautiful pieces of art.