2018 • Sony
Hotel
Transylvania 3
• Social Campaign & UI / UX Design
2018 • Sony
Hotel
Transylvania
3
• Social Campaign & UI / UX Design
2018 • Sony
Hotel
Transyl-
vania 3
• Social Campaign & UI / UX Design
Don’t miss the Boat!
The goal of this project was to create a fun and family friendly social campaign for the third installment of the Hotel Transylvania franchise. This Included a website redesign, banners and custom art that would live on different digital platforms. The film brings back your favorite monster family as they board a luxury cruise ship so Dracula can take a summer vacation from the hotel. It’s smooth sailing for the pack until their vacation turns into a nightmare when Mavis realizes Drac has fallen for the mysterious captain of the ship, who hides a dangerous secret that could destroy them all.
As the art director and designer for this project, my job was to create custom pieces of art for their social accounts as well as lead and guide other designers to create a cohesive campaign.
Don’t miss the Boat!
The goal of this project was to create a fun and family friendly social campaign for the third installment of the Hotel Transylvania franchise. This Included a website redesign, banners and custom art that would live on different digital platforms. The film brings back your favorite monster family as they board a luxury cruise ship so Dracula can take a summer vacation from the hotel. It’s smooth sailing for the pack until their vacation turns into a nightmare when Mavis realizes Drac has fallen for the mysterious captain of the ship, who hides a dangerous secret that could destroy them all.
As the art director and designer for this project, my job was to create custom pieces of art for their social accounts as well as lead and guide other designers to create a cohesive campaign.
Don’t miss the Boat!
The goal of this project was to create a fun and family friendly social campaign for the third installment of the Hotel Transylvania franchise. This Included a website redesign, banners and custom art that would live on different digital platforms. The film brings back your favorite monster family as they board a luxury cruise ship so Dracula can take a summer vacation from the hotel. It’s smooth sailing for the pack until their vacation turns into a nightmare when Mavis realizes Drac has fallen for the mysterious captain of the ship, who hides a dangerous secret that could destroy them all.
As the art director and designer for this project, my job was to create custom pieces of art for their social accounts as well as lead and guide other designers to create a cohesive campaign.
• PARTNERSHIPS
The movie paired up with Amazon Prime to sell the film and many advertisements we created featured the partnership by allowing an early in-theater showing. There was also a cool new feature on the Amazon Echo product. Now customers would be able to alter Amazon Echo’s voice to be changed into one of the characters of the film, like Drac or Mavis. Amazon allowed us to create a custom landing page for this that discussed the product but also tied into the new film.
• PARTNERSHIPS
The movie paired up with Amazon Prime to sell the film and many advertisements we created featured the partnership by allowing an early in-theater showing. There was also a cool new feature on the Amazon Echo product. Now customers would be able to alter Amazon Echo’s voice to be changed into one of the characters of the film, like Drac or Mavis. Amazon allowed us to create a custom landing page for this that discussed the product but also tied into the new film.
• PARTNERSHIPS
The movie paired up with Amazon Prime to sell the film and many advertisements we created featured the partnership by allowing an early in-theater showing. There was also a cool new feature on the Amazon Echo product. Now customers would be able to alter Amazon Echo’s voice to be changed into one of the characters of the film, like Drac or Mavis. Amazon allowed us to create a custom landing page for this that discussed the product but also tied into the new film.
“A summer treat worth
savoring, and a reminder
that if we can see past
our differences we’ll find
we’re not that different
after all.”
– IndieWire
“A summer treat worth
savoring, and a reminder
that if we can see past
our differences we’ll find
we’re not that different
after all.”
– IndieWire
“A summer treat
worth savoring, and a
reminder that if we can
see past our differences
we’ll find we’re not that
different after all.”
– IndieWire
• BANNERS & TAKEOVERS
The largest digital drive for the film sales were from banners and takeovers. Using the amazing artwork for the film, we created custom pieces by manipulating the art to fit on each particular takeover. These advertisements ran on sites like Fandango, apps like Spotify and social media platforms like Instagram Stories.
• BANNERS & TAKEOVERS
The largest digital drive for the film sales were from banners and takeovers. Using the amazing artwork for the film, we created custom pieces by manipulating the art to fit on each particular takeover. These advertisements ran on sites like Fandango, apps like Spotify and social media platforms like Instagram Stories.
• BANNERS & TAKEOVERS
The largest digital drive for the film sales were from banners and takeovers. Using the amazing artwork for the film, we created custom pieces by manipulating the art to fit on each particular takeover. These advertisements ran on sites like Fandango, apps like Spotify and social media platforms like Instagram Stories.
• SOCIAL
One of the best parts of this project was being able to manipulate the beautiful animations and artwork that was created for the film. This allowed us to have endless possibilities when it came to creating graphics, such as the Snapchat snap-code promotions.
• SOCIAL
One of the best parts of this project was being able to manipulate the beautiful animations and artwork that was created for the film. This allowed us to have endless possibilities when it came to creating graphics, such as the Snapchat snap-code promotions.
• SOCIAL
One of the best parts of this project was being able to manipulate the beautiful animations and artwork that was created for the film. This allowed us to have endless possibilities when it came to creating graphics, such as the Snapchat snap-code promotions.
“Colorful, funny, and engaging
enough for both kids and
adults to find much to enjoy.”
– Screen Zealots
“Colorful, funny, and engaging
enough for both kids and
adults to find much to enjoy.”
– Screen Zealots
“Colorful, funny,
and engaging enough
for both kids and
adults to find much
to enjoy.”
– Screen Zealots
• WEB DESIGN
Designing the website allowed me to push my creativity. I wanted the design to be a gorgeous, simple site that would allow even children to swipe and scroll through the characters of the film, see photos, watch trailers and play games. I focused on large and playful typography with a very easy and simple interface. Many of the buttons and UI elements on the site are large so that they can attract the attention of children but also thin so that they appear to still look elegant.
• WEB DESIGN
Designing the website allowed me to push my creativity. I wanted the design to be a gorgeous, simple site that would allow even children to swipe and scroll through the characters of the film, see photos, watch trailers and play games. I focused on large and playful typography with a very easy and simple interface. Many of the buttons and UI elements on the site are large so that they can attract the attention of children but also thin so that they appear to still look elegant.
• WEB DESIGN
Designing the website allowed me to push my creativity. I wanted the design to be a gorgeous, simple site that would allow even children to swipe and scroll through the characters of the film, see photos, watch trailers and play games. I focused on large and playful typography with a very easy and simple interface. Many of the buttons and UI elements on the site are large so that they can attract the attention of children but also thin so that they appear to still look elegant.
• CONCLUSION
Visually, this was a very intriguing campaign to work on. The animation for the film is incredible. It is always enjoyable to see advertisements for projects I have had the opportunity of working on and this was no different. The most gratifying part of this project was being able to have the ability to manipulate the design and characters to create new, beautiful pieces of art.
• CONCLUSION
Visually, this was a very intriguing campaign to work on. The animation for the film is incredible. It is always enjoyable to see advertisements for projects I have had the opportunity of working on and this was no different. The most gratifying part of this project was being able to have the ability to manipulate the design and characters to create new, beautiful pieces of art.
• CONCLUSION
Visually, this was a very intriguing campaign to work on. The animation for the film is incredible. It is always enjoyable to see advertisements for projects I have had the opportunity of working on and this was no different. The most gratifying part of this project was being able to have the ability to manipulate the design and characters to create new, beautiful pieces of art.
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ONLY IN IRVINE
America’s best master-planned city.
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ONLY IN
IRVINE
America’s best master-planned city.