2018 • Universal Pictures
Long
Dumb
Road
• Social Campaign • UI / UX Design
2018 • Universal Pictures
Long
Dumb
Road
• Social Campaign • UI / UX Design
Sh*t’s getting weird!
The goal of this project was to conceptualize and create a full social media campaign & website re design around the hilarious film The Long Dumb Road. For this movie, me and my team, which consisted of designers, producers and writers, were able to stream the movie early in order to conceptualize ideas for the film. The movie centers around two guys who serendipitously meet at a time when they both find themselves at personal crossroads and decide to embark on an unplanned road trip across the American Southwest. Jason Mantzoukas and Tony Revolori did an amazing job and turned a simple road trip movie into a raunchy, hilarious adventure.
The goal of this project was to conceptualize and create a full social media campaign & website re design around the hilarious film The Long Dumb Road. For this movie, me and my team, which consisted of designers, producers and writers, were able to stream the movie early in order to conceptualize ideas for the film. The movie centers around two guys who serendipitously meet at a time when they both find themselves at personal crossroads and decide to embark on an unplanned road trip across the American Southwest. Jason Mantzoukas and Tony Revolori did an amazing job and turned a simple road trip movie into a raunchy, hilarious adventure.
The goal of this project was to conceptualize and create a full social media campaign & website re design around the hilarious film The Long Dumb Road. For this movie, me and my team, which consisted of designers, producers and writers, were able to stream the movie early in order to conceptualize ideas for the film. The movie centers around two guys who serendipitously meet at a time when they both find themselves at personal crossroads and decide to embark on an unplanned road trip across the American Southwest. Jason Mantzoukas and Tony Revolori did an amazing job and turned a simple road trip movie into a raunchy, hilarious adventure.
I took on the role of being the art director for the campaign. My job was to take the existing key art that had been created for the movie and use that to create a visual identity for the social media campaign. The first thing I created was the style guide so that my team would have a direction they could use when creating their pieces. I was also in charge of making sure that the design was cohesive across different designers and platforms.
When conceptualizing ideas, my team wanted to play up on the road trip and the vulgar language. We put together a deck that consisted of numerous ideas that would engage users. The deck listed out the design ideas and executions and which ones would be perfect for pre launch, launch and post launch.
I took on the role of being the art director for the campaign. My job was to take the existing key art that had been created for the movie and use that to create a visual identity for the social media campaign. The first thing I created was the style guide so that my team would have a direction they could use when creating their pieces. I was also in charge of making sure that the design was cohesive across different designers and platforms.
When conceptualizing ideas, my team wanted to play up on the road trip and the vulgar language. We put together a deck that consisted of numerous ideas that would engage users. The deck listed out the design ideas and executions and which ones would be perfect for pre launch, launch and post launch.
I took on the role of being the art director for the campaign. My job was to take the existing key art that had been created for the movie and use that to create a visual identity for the social media campaign. The first thing I created was the style guide so that my team would have a direction they could use when creating their pieces. I was also in charge of making sure that the design was cohesive across different designers and platforms.
When conceptualizing ideas, my team wanted to play up on the road trip and the vulgar language. We put together a deck that consisted of numerous ideas that would engage users. The deck listed out the design ideas and executions and which ones would be perfect for pre launch, launch and post launch.
• SOCIAL MEDIA
Since social media was such a big drive for the film we wanted to push the creative with graphics. Me and the design team were able to use the photography sent to us from the studio to bring the story to life. I designed and directed graphics such as date announcements, critics quotes and media tune ins.
• SOCIAL MEDIA
Since social media was such a big drive for the film we wanted to push the creative with graphics. Me and the design team were able to use the photography sent to us from the studio to bring the story to life. I designed and directed graphics such as date announcements, critics quotes and media tune ins.
• SOCIAL MEDIA
Since social media was such a big drive for the film we wanted to push the creative with graphics. Me and the design team were able to use the photography sent to us from the studio to bring the story to life. I designed and directed graphics such as date announcements, critics quotes and media tune ins.
One of the concepts created was the ‘Long Dumb Road Starter Pack’. This would express the two main characters personalities and give users an insight into what the film would be about. Another concept was called ‘The World According To Richard’ which consisted of hilarious quotes that Jason Mantzoukas’ character says in the film.
One of the concepts created was the ‘Long Dumb Road Starter Pack’. This would express the two main characters personalities and give users an insight into what the film would be about. Another concept was called ‘The World According To Richard’ which consisted of hilarious quotes that Jason Mantzoukas’ character says in the film.
One of the concepts created was the ‘Long Dumb Road Starter Pack’. This would express the two main characters personalities and give users an insight into what the film would be about. Another concept was called ‘The World According To Richard’ which consisted of hilarious quotes that Jason Mantzoukas’ character says in the film.
“Perfectly mismatched
travelers make the
journey worthwhile.”
– The Wrap
“Perfectly
mismatched
travelers make the
journey worthwhile.”
– The Wrap
“Perfectly mismatched
travelers make the
journey worthwhile.”
– The Wrap
• WEB DESIGN
Designing the website was and usually is the most exciting part of the project for me. Since traffic to the site would not be very heavy, due to the fact that this is an indie flick, I kept the content light. I wanted the site to appear very minimal in design but still unique in experience. The homepage reflects the film key art, title, small tidbits about the film and the option of being able to click into either of the two main characters pages for more details.
• WEB DESIGN
Designing the website was and usually is the most exciting part of the project for me. Since traffic to the site would not be very heavy, due to the fact that this is an indie flick, I kept the content light. I wanted the site to appear very minimal in design but still unique in experience. The homepage reflects the film key art, title, small tidbits about the film and the option of being able to click into either of the two main characters pages for more details.
• WEB DESIGN
Designing the website was and usually is the most exciting part of the project for me. Since traffic to the site would not be very heavy, due to the fact that this is an indie flick, I kept the content light. I wanted the site to appear very minimal in design but still unique in experience. The homepage reflects the film key art, title, small tidbits about the film and the option of being able to click into either of the two main characters pages for more details.
For the interior pages I wanted to bring the road trip to life. Using stills from the film I showcased the photography in a unique way. On the character breakout pages for Jason Mantzoukas and Tony Revolori, I scattered the images of each of the cast members around the page, showing their individuality while also allowing users to read more about each cast member.
For the interior pages I wanted to bring the road trip to life. Using stills from the film I showcased the photography in a unique way. On the character breakout pages for Jason Mantzoukas and Tony Revolori, I scattered the images of each of the cast members around the page, showing their individuality while also allowing users to read more about each cast member.
For the interior pages I wanted to bring the road trip to life. Using stills from the film I showcased the photography in a unique way. On the character breakout pages for Jason Mantzoukas and Tony Revolori, I scattered the images of each of the cast members around the page, showing their individuality while also allowing users to read more about each cast member.
• CONCLUSION
Maybe it is because I think the film was hilarious and honestly enjoyable to watch or maybe it is because I was the art director for this project, either way this was one of my favorite theatrical campaigns to have worked on. Not only did I have creative control of the visual design of the project, I got to actually direct the campaign as well as work with and guide other designers.
• CONCLUSION
Maybe it is because I think the film was hilarious and honestly enjoyable to watch or maybe it is because I was the art director for this project, either way this was one of my favorite theatrical campaigns to have worked on. Not only did I have creative control of the visual design of the project, I got to actually direct the campaign as well as work with and guide other designers.
• CONCLUSION
Maybe it is because I think the film was hilarious and honestly enjoyable to watch or maybe it is because I was the art director for this project, either way this was one of my favorite theatrical campaigns to have worked on. Not only did I have creative control of the visual design of the project, I got to actually direct the campaign as well as work with and guide other designers.
view next project
KARDASHIAN BEAUTY
Unleash your Fierce side!
view next project
KARDASHIAN
BEAUTY
Unleash your Fierce side!